North Dakota Identity
Graphic Design Thesis
My year-long thesis project centered on a desire to understand the processes that lead to designing a successful place identity and the ways in which they manifest. These works of design are particularly important because they affect the sense of community and belonging in that place. While a successful place identity will draw others to that location, its primary audience should always be the people who live there.
Poster Series
Using what I learned through research and interviews, I created my own identity for the state of North Dakota. The reason I chose North Dakota was because it was an objective study for me as I had no personal connection to it and because it is a state that often goes unnoticed.
Full Display
Thesis book containing all research and work
A good designer is a well informed designer
I believe research is a critical part of the design process, and it directly influenced my design choices. Below are excerpts from my thesis book that explain the reasoning behind each design element.
Postcard series on display with my initial sketches and ideas
A lot of people know North Dakota for its wheat, but did you know they also have a lot of bees? So much in fact, they export bees to other states for agriculture.
Honey Jars
Identity Guide Display